Which measure of attitude allows respondents to rate an object by choosing any point along a graphic continuum?
A) continuous rating scale
B) point scale
C) graphic rating scale
D) line scale

Question

Quizplus · Accepted Answer

A graphic rating scale allows respondents to rate an object by choosing any point along a graphic continuum. This type of scale can be used to measure attitudes towards a particular object or concept. The respondent is presented with a graphic or pictorial representation of the concept being measured, and they can rate it by placing a mark on the scale. The scale can be vertical or horizontal, and can be labeled with numbers or descriptive terms.

Which Measure of Attitude Allows Respondents to Rate an Object