When a respondent is asked to place each shopping mall in a list of four local shopping malls in the order in which she prefers to shop at each mall,this is an example of a ____ task.
A)rating
B)ranking
C)sorting
D)semantic differential

Question

Quizplus · Accepted Answer

Ranking tasks require the respondent to place items in a specific order of preference, which is exactly what is described in this scenario - the respondent is being asked to rank local shopping malls in order of preference. A rating task involves assigning a score to items based on a particular attribute, while sorting tasks involve arranging items in a specific order based on a given criterion. Semantic differential tasks involve rating items on a scale based on a set of bipolar adjectives.

When a Respondent Is Asked to Place Each Shopping Mall