A researcher is observing fans at a soccer game and is putting a "1" if the fan is actively cheering and a "0" if they just seem to be merely watching the game without saying anything. He is also indicating which team the fan seems to be associated with as well as approximate age and gender. By recording information such as this with codes, the researcher is involved in _____.
A) conceptualization
B) operationalization
C) measurement
D) analysis

Question

Quizplus · Accepted Answer

The researcher is involved in measurement as they are assigning numerical values (1 or 0) to the observed behaviors of the fans.

A Researcher Is Observing Fans at a Soccer Game and Is