Researchers often model behavior as a function of attitudes and intentions.

Question

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It is a common approach in social psychology and marketing research to model behavior as a function of attitudes (our evaluations of an object or idea) and intentions (our planned actions toward the object or idea). Attitudes and intentions are considered key predictors of behavior, but they do not completely determine it as there are other factors that may come into play.

Researchers Often Model Behavior as a Function of Attitudes and Intentions