The category scale can measure attitude using a two-point response scale.
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Q3: An index measure assigns a value based
Q6: Ranking asks the respondent to estimate the
Q7: Semantic differential scales can be scored by:
Q8: Ranking measurements of attitudes provide interval data.
Q9: In a graphic rating scale,a respondent's score
Q21: Sometimes respondents' answers need to be assigned
Q25: A scale can be created by simply
Q30: A person's knowledge about a brand is
Q33: Reliability is an indicator of a measure's
Q40: Discriminant validity is another way of expressing
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