Sometimes respondents' answers need to be assigned opposite values through a process called cross-validation.
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Q3: In ratio scales,the location of the zero
Q6: Measurement is the process of describing some
Q12: All measurement,particularly in the social sciences,contains error.
Q16: Continuous measures are those assigning values anywhere
Q20: Scales measure concepts.
Q24: Validity is the extent to which a
Q25: A scale can be created by simply
Q26: Content validity is the ability of a
Q27: Age,gender,brand loyalty,and corporate culture are all examples
Q29: A measuring instrument is valid when the
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