Customers want quality,but quality is hard to determine in many products.Which of the following cues are customers least likely to use to determine quality?
A) the brand name of the product
B) the brand personality of the product
C) the price of the product
D) the time it takes to purchase the product

Question

Quizplus · Accepted Answer

The time it takes to purchase the product is not a cue that customers typically use to determine quality. They are more likely to use cues such as the brand name, brand personality, and price of the product to judge its quality.

Customers Want Quality,but Quality Is Hard to Determine in Many