Coca-Cola would be an example of a(n)________ because it has come to characterize an entire category of soft drinks.
A) exemplar product
B) criteria product
C) heuristic product
D) evoked product

Question

Quizplus · Accepted Answer

Coca-Cola is considered an exemplar product because it has become the leading brand and is synonymous with the soft drink category. Consumers often use Coca-Cola as a reference point when choosing other soft drinks.

Coca-Cola Would Be an Example of A(n)________ Because It Has