A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality.One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes.This processing is explained by:
A) beauty attitude formation.
B) the social adaptation perspective.
C) the superficial-value perspective.
D) halo effect.
Correct Answer:
Verified
Q19: All of the following are true about
Q20: The "Persuasion Knowledge Model" (PKM)suggests that:
A) consumers
Q21: Source _ relates to consumers' beliefs that
Q21: The _ is said to have occurred
Q25: A marketing study found that respondents believed
Q26: Messages in verbal form (print ad copy)are
Q29: The marketer who is trying to develop
Q42: A match-up hypothesis refers to:
A) ad copy
Q56: If we assume that a source who
Q72: Verbal elements of an ad (or ad
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