All of the following are a strategic application of multi-attribute models EXCEPT:
A) capitalize on a brand's relative advantage.
B) strengthen perceived product-attribute links.
C) extend a product's life cycle.
D) add a new product feature.

Question

Quizplus · Accepted Answer

Extending a product's life cycle is not a strategic application of multi-attribute models. Rather, it is a broader marketing strategy that may involve various tactics, including the use of multi-attribute models to strengthen the product's appeal and differentiate it from competitors. Choices A, B, and D are all examples of how multi-attribute models can be applied strategically, by emphasizing the brand's strengths, reinforcing the connection between product attributes and consumer needs, and introducing new features that enhance value and satisfaction.

All of the Following Are a Strategic Application of Multi-Attribute