H.J.Heinz Co.markets different food products such as ketchup,pickles,and mustard,all using the Heinz brand name.This is known as:
A) family branding.
B) synchronous branding.
C) common branding.
D) differentiated branding.

Question

Quizplus · Accepted Answer

Family branding is when a company markets different products under the same brand name. Heinz markets ketchup, pickles, and mustard all under the Heinz brand name, making it a family branding strategy. Synchronous branding, common branding, and differentiated branding are not applicable in this scenario.

HJHeinz Co