Although research has shown that consumers think better of products made by firms they feel are behaving ethically,many "ethical" companies encounter difficulties selling their products.What is a good a reason for this?
A) Ethical companies do not make good quality products.
B) Products made by ethical companies are hard to find for consumers.
C) Sometimes consumers' buying behaviour is not consistent with their positive attitudes about ethical products.
D) Consumers lie on surveys about ethical companies in order to appear like they care.

Question

Quizplus · Accepted Answer

Research has shown that although consumers may have positive attitudes towards ethical products and companies, their actual buying behavior may not always align with these attitudes. This may be due to factors such as price, availability, and convenience. Therefore, ethical companies may encounter difficulties selling their products even if consumers view them favorably. The other options, such as products not being of good quality or consumers lying on surveys, are not supported by evidence and do not provide a good reason for why ethical companies may struggle to sell their products.

Although Research Has Shown That Consumers Think Better of Products