A fast-food chain describes its core customer as a single male under 30 years of age with a working class job,who reads little,likes loud music,and hangs out with friends.This is an example of:
A) subculture.
B) marketing segmentation.
C) demographics.
D) typical male Canadian consumer of burgers.

Question

Quizplus · Accepted Answer

The description of the core customer is an example of marketing segmentation, which involves dividing a larger market into smaller groups of consumers with similar needs or characteristics. In this case, the fast-food chain has identified a specific demographic (single males under 30 with working class jobs) and psychographic characteristics (likes loud music, hangs out with friends) to target with its products and marketing messages. Subculture and demographics are broader categories that may include many different types of consumers and characteristics, while the statement does not necessarily represent the typical male Canadian consumer of burgers as it is only specific to the fast-food chain's core customer.

A Fast-Food Chain Describes Its Core Customer as a Single