Creating resources that meet the VRIO criteria are strategically important to a firm because:
A) These resources can be easily deployed throughout the firm.
B) Firms that possess these types of resources may be able to experience a temporary competitive advantage.
C) It creates the heterogeneity essential for competitive parity.
D) Firms that possess these types of resources may be able to experience a sustained competitive advantage.

Question

Quizplus · Accepted Answer

When a firm possesses resources that are valuable, rare, costly to imitate and organized to capture the value than it can achieve a sustained competitive advantage.

Creating Resources That Meet the VRIO Criteria Are Strategically Important