One of the assumptions under the resource-based model made about Southwest Airlines is that SWA has been able to sustain a competitive advantage because its resources and capabilities are difficult to imitate and do not easily leave the firm.What is this assumption called?
A) Intangible immobility
B) Resource immobility
C) Managerial mobility
D) Resource ambiguity

Question

Quizplus · Accepted Answer

Resource immobility is an assumption made under the resource-based model which assumes that firm resources and capabilities do not move easily from firm to firm and thus they are difficult to imitate.

One of the Assumptions Under the Resource-Based Model Made About