A drawback to evaluating competitive advantage under the balanced-scorecard perspective is:
A) There is little guidance for management as to which metrics to use.
B) The balanced scorecard concentrates too much on financial performance.
C) It pays little attention to how customers view the company's products.
D) The focus is on internal performance as opposed to external performance.

Question

Quizplus · Accepted Answer

A drawback to the balanced-scorecard framework is that it provides little guidance for management as to which metrics to use.

A Drawback to Evaluating Competitive Advantage Under the Balanced-Scorecard Perspective