Under the core competence-market matrix,the most difficult diversification strategy is combining __________ with ________,because core competencies must be built.However,this creates the potential for "mega opportunities" and significant future growth opportunities for a firm that achieves this.
A) New core competencies; existing markets
B) Existing core competencies; existing markets
C) New core competencies; new markets
D) Existing core competencies; new markets

Question

Quizplus · Accepted Answer

Combining new core competencies with new market opportunities creates future "mega opportunities," but it is the most difficult diversification strategy because new core competencies need to be built to create and compete in new markets.

Under the Core Competence-Market Matrix,the Most Difficult Diversification Strategy Is