When using a matrix structure,a firm tends to pursue a(n)________ global strategy.
A) International
B) Standardized
C) Transnational
D) Localization

Name: When using a matrix structure,a firm tends to pursue a(n)________ global strategy. A) International B) Standardized C) Transnational D) Localization
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Question

Quizplus · Accepted Answer

The firm combines the benefits of localization strategy with those of a global standardization strategy by using a matrix structure. These are characteristics of the transnational global strategy.

When Using a Matrix Structure,a Firm Tends to Pursue A(n)________