Given the goal of maximization of firm value and shareholder wealth,we have stressed the importance of net present value (NPV). And yet,many financial decision-makers at some of the most prominent firms in the world continue to use less desirable measures such as the payback period and the average accounting return (AAR). Why do you think this is the case?

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The Answer of Given the goal of maximization of firm value and shareholder wealth,we have stressed the importance of net present value (NPV). And yet,many financial decision-makers at some of the most prominent firms in the world continue to use less desirable measures such as the payback period and the average accounting return (AAR). Why do you think this is the case?

Given the Goal of Maximization of Firm Value and Shareholder