Jamie Nelson works for a telephone company. She is interested in determining the satisfaction of the customers with the service provided by the company (for landline customers only). She decides to collect data from the customers listed in the company's existing customer directory. In this scenario, the customer directory serves as a(n) _____.
A) sampling plan
B) element chart
C) sampling frame
D) quota
E) census

Question

Quizplus · Accepted Answer

The customer directory serves as a sampling frame, which is the list of all elements in the population from which the sample will be drawn. In this case, the population is landline customers of the telephone company, and the sampling frame is the customer directory that contains the list of these customers. A sampling plan refers to the method and procedures used for selecting the sample. An element chart provides information on the characteristics of the elements in the population, which is not relevant in this scenario. A quota is a predetermined number or percentage of the sample that needs to meet certain criteria, and a census involves collecting data from the entire population, which is not feasible or necessary in this situation.

Jamie Nelson Works for a Telephone Company