A selective distribution strategy distributes a product through only a preferred group of retailers in a given area.

Question

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A selective distribution strategy is designed to limit the number of retailers that can sell a specific product in a particular market. This approach aims to establish a closer relationship between the producer and the retailers, enable better control over product distribution, and create a perception of exclusivity and quality among consumers. The selected retailers have to meet certain criteria that might include their geographical location, store size, level of service, or product expertise. By contrast, non-selective distribution strategies make the product available to any retailer that wants to stock it, giving less control over product placement and brand image.

A Selective Distribution Strategy Distributes a Product Through Only a Preferred