This perceived difference in uniqueness is what truly differentiates a company's products and/or services from those of its competitors.
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Q38: In its simplest context,the purpose of marketing
Q39: The role of marketing is to communicate
Q40: This perceived difference in value is what
Q41: Value,real or observed,can equally be based on
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Q45: Marketing is largely perceived as the communications
Q46: The right need to pursue is one
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