Walmart recently engaged Amazon.com in an online price war in an attempt to become the largest Internet retailer in the world. This is an example of __________ on the part of Walmart.
A) cooptation
B) voluntary action
C) competitive pacification
D) competitive aggression
E) environmental scanning

Question

Quizplus · Accepted Answer

Competitive aggression is exploiting a distinctive competence (such as Walmart being the world's largest retailer and offering aggressive pricing) or improving internal efficiency for competitive advantage.

Walmart Recently Engaged Amazon