What are the five main factors that affect the probability of ad exposure?
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Q81: Advertisers use the _ media scheduling pattern
Q82: The _ method for scheduling media alternates
Q83: What are the five Ms of an
Q84: _,a method for scheduling media,refers to buying
Q85: Which of the following is the Web-based
Q87: Briefly describe how a media strategy statement
Q88: Which type of classification do media planners
Q89: Describe how spillover media pose a problem
Q90: List at least five examples of nontraditional
Q91: In terms of distribution objectives,briefly describe reach.
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