In the _____ method for scheduling media,the advertiser maintains a low level of advertising all year but periodically increases the intensity during peak selling periods.
A) bursting
B) pulsing
C) continuous
D) flighting
E) roadblocking

Question

Quizplus · Accepted Answer

The third alternative method for scheduling media, pulsing, mixes continuous and flighting strategies. As the consumer's purchasing cycle gets longer, pulsing becomes more appropriate. The advertiser maintains a low level of advertising all year but uses periodic pulses to heavy up during peak selling periods.

In the _____ Method for Scheduling Media,the Advertiser Maintains a Low