The _____ of a media vehicle refers to the price of exposing the message to the target audience rather than to the total circulation.
A) share of voice
B) percentage of sales
C) cost efficiency
D) exposure value
E) attention value

Question

Quizplus · Accepted Answer

Media planners are more interested in the cost efficiency of a media vehicle which refers to the cost of exposing the message to the target audience rather than to the total circulation.

The _____ of a Media Vehicle Refers to the Price