An important influence on the _____ element of the mix is how well a medium works with the style or mood of the particular message.
A) mechanics
B) media
C) methodology
D) money
E) markets

Question

Quizplus · Accepted Answer

An important influence on the media element of the mix is how well a medium works with the style or mood of the particular message. Advertising messages differ in many ways.

An Important Influence on the _____ Element of the Mix