The _____ indicates the sales potential of a particular brand in a specific market area.
A) category development index
B) brand domain
C) effective reach
D) brand equity
E) brand development index

Question

Quizplus · Accepted Answer

The brand development index (BDI) indicates the sales potential of a particular brand in a specific market area. It compares the percentage of the brand's total U.S. sales in an area to the percentage of the total U.S. population in that area.

The _____ Indicates the Sales Potential of a Particular Brand