Which of the following is a reason for the increasing cost of reaching target audiences for almost all media?
A) Traditional media such as radio and newspapers have given way to nontraditional media such as DVDs and shopping carts.
B) Television has become the only media that can be used to reach all types of people.
C) Due to government regulations, advertisers can use only one medium to communicate their messages.
D) People can cope with only so many messages, so the media have to restrict the number of ads they sell.
E) TV is now fragmented into network, syndicated, spot, local, and OnDemand, as well as cable to enable advertisers to reach a wider audience.

Question

Quizplus · Accepted Answer

At the same time that there are more media choices, the number of messages that need to be communicated has also proliferated-so much so, in fact, that they have outstripped the ability of consumers to process them. People can cope with only so many messages, so the media have to restrict the number of ads they sell. As a result, the cost of reaching target audiences is increasing for almost all media.

Which of the Following Is a Reason for the Increasing