Which of the following is true of media planning?
A) Entry-level media positions are among the highest-paid jobs in the business.
B) Separating the strategic planning and media planning groups into two departments increases the effectiveness of a campaign.
C) The media planner's assignment is just as critical as the creative director's work.
D) Historically, the people in the creative and account service departments have enjoyed relative anonymity compared to the people who plan and buy media.
E) Marketers want advertising agencies to focus exclusively on increasing efficiency.

Question

Quizplus · Accepted Answer

Today the media planner's assignment is just as critical as the creative director's: One media planner can be responsible for millions of client dollars. The planner's work is focused on an agency's strategic ability to understand the target market and the most optimal time and place to communicate with it.

Which of the Following Is True of Media Planning