The purpose of _____ is to conceive,analyze,and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time.
A) media planning
B) psychographics
C) intensive distribution
D) personal communication
E) direct marketing

Question

Quizplus · Accepted Answer

The purpose of media planning is to conceive, analyze, and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time.

The Purpose of _____ Is to Conceive,analyze,and Creatively Select Channels