The flowchart of a media plan is a graphic presentation of the total campaign to let the creative department,media department,account services,and the client see the pattern of media events that will occur throughout the campaign,usually over one year.

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Once the scheduling criteria are determined, the media planner creates a flowchart of the plan. The flowchart is a graphic presentation of the total campaign to let the creative department, media department, account services, and the client see the pattern of media events that will occur throughout the campaign, usually over one year.

The Flowchart of a Media Plan Is a Graphic Presentation