Pulsing,a method of media scheduling,becomes more appropriate as the consumer's purchasing cycle gets longer.

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Pulsing, a method of media scheduling, mixes continuous and flighting strategies. As the consumer's purchasing cycle gets longer, pulsing becomes more appropriate. The advertiser maintains a low level of advertising all year but uses periodic pulses to heavy up during peak selling periods.

Pulsing,a Method of Media Scheduling,becomes More Appropriate as the Consumer's