Specialization of audience interest or identification is a factor known to decrease attention value.

Question

Quizplus · Accepted Answer

Six factors are known to increase attention value:
(a) audience involvement with editorial content or program material
(b) specialization of audience interest or identification
(c) number of competitive advertisers (the fewer, the better)
(d) audience familiarity with the advertiser's campaign
(e) quality of advertising reproduction
(f) timeliness of advertising exposure

Specialization of Audience Interest or Identification Is a Factor Known