Advertising is most effective when it positions a product as part of the solution that consumers seek.

Question

Quizplus · Accepted Answer

Consumers choose a particular media vehicle because they gain some "reward": self-improvement, financial advice, career guidance, or simply news and entertainment. Advertising is most effective when it positions a product as part of the solution that consumers seek. Otherwise, they may see it as an intrusion.

Advertising Is Most Effective When It Positions a Product as Part