It is often better to run one large ad occasionally than run small ads consistently because it is more likely to be read.
Correct Answer:
Verified
Q7: Media planning decisions may require hard scientific
Q8: The good media specialist today is actually
Q9: Specialization of audience interest or identification is
Q10: Advertising is most effective when it positions
Q11: Media planners rely largely on primary market
Q13: Most studies of the advertising response curve
Q14: Familiarity with the advertiser's campaign always affects
Q15: A low brand development index and a
Q16: Development of a media plan requires an
Q17: Reach refers to the number of people
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents