Development of a media plan requires an entirely different process than the development of the marketing plan.

Question

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Development of a media plan involves the same process as marketing and advertising planning. First, review the marketing and advertising objectives and strategies and set relevant, measurable objectives that are both realistic and achievable by the media. Next, try to devise an ingenious strategy for achieving these objectives. Finally, develop the specific tactical details of media scheduling and selection.

Development of a Media Plan Requires an Entirely Different Process