The cost of reaching target audiences is decreasing for all media due to greater number of media choices.

Question

Quizplus · Accepted Answer

At the same time that there are more media choices, the number of messages that need to be communicated has also proliferated-so much so, in fact, that they have outstripped the ability of consumers to process them. People can cope with only so many messages, so the media have to restrict the number of ads they sell. As a result, the cost of reaching target audiences is increasing for almost all media.

The Cost of Reaching Target Audiences Is Decreasing for All