Which of the following is true of directories and Yellow Pages?
A)They mainly serve as locators, buying guides, and mailing lists.
B)When Yellow Pages advertising is combined with other media, the overall advertising reach decreases.
C)Yellow Pages ads should tell people why a purchase should be made.
D)Companies having directories which aim at particular audiences tend to secure fewer profits.
E)Yellow Pages directories are the sole advertising medium for national businesses.

Question

Quizplus · Accepted Answer

Thousands of directories are published each year by phone companies, trade associations, industrial groups, and others. They mainly serve as locators, buying guides, and mailing lists, but they also carry advertising aimed at specialized fields.

Which of the Following Is True of Directories and Yellow