Which of the following statements about product packaging is true?
A) Ad agencies are always involved in packaging decisions.
B) As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials decreases.
C) Packaging design is as important as advertising because consumers respond to packaging intuitively.
D) After products are purchased, their packages have no role to play as they are discarded.
E) Packaging only serves as an advertising medium; it does not protect the product.

Question

Quizplus · Accepted Answer

Consumers respond to packaging intuitively, so packaging design can be as important as advertising in building a product's brand image. Packaging establishes or reinforces the brand's personality at the point of sale.

Which of the Following Statements About Product Packaging Is True