Which of the following statements about outdoor advertising is true?
A) Outdoor advertising is broadly divided into print advertising and audio advertising.
B) Outdoor advertising enhances awareness of the advertiser's core message at a reasonable cost.
C) The company that owns the outdoor structures used for advertising is called an outdoor communications specialist.
D) Outdoor advertising is not appropriate for targeting motorists.
E) Outdoor advertising carries messages during specific periods of time only.

Question

Quizplus · Accepted Answer

Outdoor advertising may be used for a variety of purposes. For example, nothing beats outdoor as a directional medium for motorists. But in an IMC program, outdoor also greatly enhances awareness of or reinforces the advertiser's core message with high frequency at a very reasonable cost.

Which of the Following Statements About Outdoor Advertising Is True