Loews utilizes a pricing strategy of maintaining continuous low prices rather than relying on sales.This strategy is an example of ________.
A)skimming pricing
B)psychological pricing
C)everyday low pricing
D)penetration pricing

Question

Quizplus · Accepted Answer

Loews utilizes an everyday low pricing strategy, which means the prices are consistently low and not dependent on sales or promotions. Skimming pricing involves setting high prices initially and then gradually lowering them, while penetration pricing involves setting low prices to gain market share. Psychological pricing uses pricing techniques to influence consumer perception of value.

Loews Utilizes a Pricing Strategy of Maintaining Continuous Low Prices