When a firm tries to differentiate its products,it often applies a concept known as ________.
A)product valuation
B)personal selling
C)the marketing mix
D)positioning

Question

Quizplus · Accepted Answer

When a firm tries to differentiate its products, it often applies the concept of positioning. Positioning refers to the way a company presents its products to consumers in a unique and favorable way, setting them apart from competitors. This involves creating a perception of the product in the mind of the consumer that is attractive and differentiated from other products on the market.

When a Firm Tries to Differentiate Its Products,it Often Applies