MATCHING
Complete the following using the terms listed.
-A brand that has been given legal protection is called a _______________.
A)Marketing intermediary
B)Test marketing
C)Brand insistence
D)Product life cycle
E)Brand name
F)Wholesaler
G)Trademark
H)Product
I)Convenience products
J)Product line
K)Supply chain
L)Logistics

Question

Quizplus · Accepted Answer

A trademark is a legal protection given to a brand.

Answer: E
 A brand that has been given a name is called a brand name.

Answer: G
 A trademark is a legal protection given to a brand.

Answer: H
 A product is a tangible item that is produced or manufactured to be sold.

Answer: I
 Convenience products are consumer goods that are low-priced and bought frequently and with little effort.

Answer: J
 A product line is a group of products that are closely related and sold by a company.

Answer: K
 A supply chain is the network of businesses involved in the creation and delivery of a product or service to customers.

Answer: L
 Logistics involves the coordination and organization of materials, supplies, and goods in a supply chain.

MATCHING Complete the Following Using the Terms Listed