What type of message structure should a marketer use if immediate behavior is not an objective of the advertiser and repeated exposure will give the target audience opportunity to draw their own conclusions?
A)An open-ended message
B)A close-ended message
C)A primacy message
D)A refutational appeal
E)A fear appeal

Question

Quizplus · Accepted Answer

An open-ended message is more flexible and allows the target audience to draw their own conclusions over time. It is ideal when the immediate behavior is not the primary objective of the advertiser, and the message is intended to build awareness and preference.

What Type of Message Structure Should a Marketer Use If