Which of the following statements is true about focus groups?
A)Focus group is a qualitative research technique.
B)Focus group is a quantitative research technique.
C)Focus groups involve observing consumers in their natural environment.
D)Focus groups are not very useful in evaluating the viability of different creative approaches under consideration.
E)Focus groups involve observing the natural habits of a particular group of consumers without their knowledge.

Question

Quizplus · Accepted Answer

Focus groups are a type of qualitative research technique that involves bringing together a small group of people to discuss and provide feedback on a particular product, service, or idea. This method allows researchers to gather in-depth insights and opinions about consumer behavior, attitudes, and preferences.

Which of the Following Statements Is True About Focus Groups