One of the major determinants of creativity is _____ which reflects the degree to which the various elements of the ad are meaningful,useful,or valuable to the consumer.
A)divergence
B)synthesis
C)relevance
D)illumination
E)elaboration

Question

Quizplus · Accepted Answer

The major determinant of creativity is relevance, as it defines how meaningful, useful, or valuable the various elements of the ad are to the consumer. Divergence refers to the uniqueness of an ad, synthesis is the combination of different elements, illumination is the clarifying insight or discovery, and elaboration refers to the amount of detail provided.

One of the Major Determinants of Creativity Is _____ Which