How do gross rating points (GRPs)differ from target ratings points (TRPs)?
A)TRPs are calculated using average frequency figures,and GRP is not.
B)TRPs calculations do not include waste coverage,and GRPs calculations do.
C)TRPs use a duplicated reach estimate,and GRPs do not.
D)TRPs are used when selecting broadcast media,and GRPs are used for selecting print media.
E)The two terms are synonymous.

Question

Quizplus · Accepted Answer

TRPs are based on the audience that is within the target market, while GRPs include the wasted coverage outside of the target market. Therefore, TRPs do not include waste coverage in their calculations, while GRPs do.

How Do Gross Rating Points (GRPs)differ from Target Ratings Points