Given an advertising objective of achieving maximum awareness in an undifferentiated target market,the strategy should be to maximize:
A)reach.
B)frequency.
C)gross rating points (GRPs).
D)cost per thousand (CPM).
E)cost per rating point (CPRP).

Question

Quizplus · Accepted Answer

To achieve maximum awareness in an undifferentiated target market, the strategy should be to reach as many people as possible. A higher reach will ensure that the message is delivered to a larger audience, increasing the chances of creating awareness. Frequency, GRPs, CPM, and CPRP are secondary considerations and may vary depending on the budget, medium, and other factors.

Given an Advertising Objective of Achieving Maximum Awareness in an Undifferentiated