An index number of 100 means that the:
A)use of the product is proportionately greater in that segment than in one that is average.
B)segment being analyzed is average.
C)use of the product is proportionately fewer in that segment than in one that is average.
D)probability of wasted coverage is 100 percent.
E)the probability of success in this market is 100 percent.

Question

Quizplus · Accepted Answer

An index number of 100 means that the segment being analyzed is average. An index number greater than 100 indicates that the use of the product is proportionately greater in that segment than in one that is average, and an index number less than 100 indicates that the use of the product is proportionately fewer in that segment than in one that is average. Therefore, option B is the correct answer.

An Index Number of 100 Means That The